Who we are

Big Brand Support. Small Business Heart.

Keaton Echols was founded to give small businesses a seat at the table. While large corporations have entire departments dedicated to their image, we provide that same level of elite communication and marketing expertise to you.

Our team excels at getting you noticed. Whether it's through strategic media pitches, professional press releases, or managed press conferences, we master the art of storytelling so you can focus on running your business. We prioritize consistent, long-term growth over quick wins, building the foundation for a brand that lasts.

About the Founder: Lisa Morgan

Lisa Morgan is a communicator, a community advocate, and the creative force behind Soul’d Out Saturday. With a Master of Public Administration and a deep background in public relations, nonprofit, and crisis communications Lisa has spent her career finding ways to make communities work better for the people who live in them.

Whether she is organizing local healing summits or perfecting her signature sour cream pound cake, her goal is always the same: to foster connection and create spaces where everyone can thrive.

For Lisa, Soul’d Out Saturday is the realization of a dream—to turn the spirit of collaboration into a tangible, high-energy event that empowers small businesses and brings neighbors together.

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Contact us

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